About

TRAC! (The Russians are Coming!) was founded by brothers Sasha and William Papadin and bridges their respective professions in the film and music worlds, creating seamless blends of sight and sound for a variety of projects including music videos, brand / promo clips, documentaries, and abstract visuals.

Sasha has written and produced music for film, TV, and stage as well as for a variety of pop and rock bands including 1955 and Loverman. He has shared the stage with Blonde Redhead, The Raveonettes, and collaborated with Levi’s, Noise Pop, and Criterion Collection.

William has won multiple awards for his short film ‘Sans Réponse’ and created brand videos for award-winning restaurants and wineries including Glen Ellen Star, SCRIBE, Echo Echo (Gundlach Bundschu), and the Huichica Music Festival.

TRAC! is located in Sonoma, California but works internationally. Please email with any questions or inquiries.

Sasha Papadin • sasha@thisistrac.com